In conjunction with Jordan Brand, Carmelo Anthony just released his newest basketball sneaker - the Melo M8.
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Always looking to stay one step ahead of the game, the superstar and his endorser opened up a pop-up concept shop in an empty warehouse called Flight Lab 159 on New York City's Bleecker Street.
You can't buy the shoes there. You can only look. It's an interesting idea. And one, they hope, that will draw the sneaker additional buzz.
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