The world famous sportswear brand Nike, Inc. was founded in 1964. Originally the company bore the name Blue Ribbon Sports until changing in 1971. However, it still took some years before Nike, Inc. went public. Its IPO took place on December 2nd, 1980, when over two million shares were issued. Nike stock has been traded under the ticker “NKE” on the NYSE ever since. (read more)
Leading up to the IPO Nike was growing fast. In 1981, its revenues reached almost $458 million. For comparison, back in 1972 Nike’s annual revenue was $2 million. From 1972 to 1981, NIKE Inc.’s net income grew at a pace of almost 100% per year. On IPO day Nike stock price closed at $0.18 on the first day of trade. Nike stock price first reached the $1 mark on September 21st, 1989. Nike began paying a quarterly cash dividend in 1984.
On December 3rd, 1990, Nike stock price closed at $1.10. Nike stock price had increased by 511% in a decade. The stock continued to perform well into the 1990s. By the end of 1994, the stock hit $2.33 and by December 1995, the stock had gone as high as $4.35. In just one year’s time, the stock’s value had increased by 87%. Growth was a constant.
It was on February 13th, 1997, when Nike stock price reached its then peak of $9.47. During the next 12 months, Nike stock price went through a tough period. Nike hit a stock price of $5.11 on February 13th, 1998, which represented a decrease of 46% in only one year. Nevertheless, patience started to pay off for investors in the 2000s, when the success story of Nike stock price regained momentum. If Nike stock was still traded at a price of $5.76 on January 2nd, 2003, it had nearly doubled its value by January 3rd, 2005, when its closing price was $11.34. Since 2004, the company began increasing the dividend on an annual basis. Ten years later, on January 5th, 2015, Nike stock price reached $46.75. The growth rate of 312% within a decade tells the outstanding performance of NIKE’s stock in the 21st century.
Nike`s stock has split two for one six times.
In November 2015 Nike announced it was increasing its dividend by 14%, and that its board had also approved a $12 billion share repurchase program and a two-for-one stock split. Nike stock price rocketed on the news.
In 2017, the stock performed reasonably well. On June 14th, 2017, NIKE’s stock price was at $54.66 before falling sharply to $51.10 by the end of the trading day on June 16th. This decline was followed by a rally resulting in a closing price of $60.14 on August 3rd. The stock remained at a high level for some weeks, but fell again sharply to bottom out at $51.07 on October 13th. The current trend, however, is clearly pointing upwards. On November 15th, Nike stock price closed at a price of $56.63. This represents an increase of over 11% compared to the low on October 13th and a year over year increase of almost 13%.
Going forward the company is also refining how it sells its products to customers, rethinking its e-commerce strategy by partnering with Amazon and reducing the number of retail partners from 30,000 to just 40, according to KGW.
Nike`s grip on the market comes down to a simple supply and demand formula, Josh Luber, CEO of sneaker reselling site StockX previously told Jefferies. Demand for Nike`s newest products is partially driven by their perceived scarcity, and if Nike produces too many pairs of a new shoe, demand will plummet because the product is then widely available and is no longer limited in its availability. This mostly applies to the sneaker market, but Nike losing its cool factor in one area of its business can seep into others. Nike, the perennially "cool" brand has a stock price that depends on it.
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